While trying to generate bottoms-up enthusiasm & support, founders/product builders want their users to become champions of the product.
In the world of infrastructure, this starts by making your tool freely available.
A free tier (different from a free trial) is a good option to facilitate this.
In terms of freemium vs free-tier, there are two options typically:
Product w/ limited features
Product that works w/ a limited scale
Both options have their own place but #2 might lead to some potential loss of revenue as companies that never scale or have smaller infrastructure might not ever pay.
However, developers move companies & they like to take tools w/ them to different places.
That means, cultivating champions, irrespective if they translate into revenue quickly or not could be beneficial.
Notion & Slack are really good examples to further drive down this point. Notion (largely) has a feature limitation while Slack (largely) works on a limited scale.
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[#22] Revisiting the Freemium vs Free Trial debate
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While trying to generate bottoms-up enthusiasm & support, founders/product builders want their users to become champions of the product.
In the world of infrastructure, this starts by making your tool freely available.
A free tier (different from a free trial) is a good option to facilitate this.
In terms of freemium vs free-tier, there are two options typically:
Product w/ limited features
Product that works w/ a limited scale
Both options have their own place but #2 might lead to some potential loss of revenue as companies that never scale or have smaller infrastructure might not ever pay.
However, developers move companies & they like to take tools w/ them to different places.
That means, cultivating champions, irrespective if they translate into revenue quickly or not could be beneficial.